Partner with Cashflow Bookkeeping for Clear, Accurate Financials

At Cashflow Bookkeeping, we are committed to delivering precise, reliable bookkeeping tailored for the local business hero. Our mission is to empower clients with clear financial insights, helping them increase profits, minimize taxes, and achieve their growth goals through trusted, cloud-based accounting solutions.

Ralph Alcala (founder of Cashflow Bookkeeping) and his wife, Anna.
Ralph & Anna

About Me

I was a young Navy Petty Officer when I got my first experience with managing a budget and I had no idea what I was doing or how to go about but I jumped in headfirst and started to follow the process. If there is anything the military is good at it is following protocols and ensuring everyone fills out the right form. As the months went by, I soon learned the importance of having a clean paper trail, every year I spent hundreds of thousands of dollars and never touched a penny of it. Every single trip I made to the “supply warehouse” to pick up office supplies for my department I filled out a triplicate piece of paper with numbers and letters and dollar amounts, then, I passed it on to the next person who would stamp and sign it; and when I returned to the ship I turned in that piece of paper to the “bean counters” who would track, file, and transfer the money.

Fast-forward to the last two years of my eight-year career while flying to my last duty station in Naples, Italy I was sitting next to a businessman who gave me the best advice that changed my life and future. As I was telling him why I chose this location because I could finish my college education, I asked if he had any words of wisdom for me. He told me to make sure I took some courses in finance and accounting, regardless of where I would end up in the future, he said I will always want to understand the flow of money.

After 20+ years in business administration I’ve seen my share of mistakes in the “paper trail”, from incorrect inventory tracking, missing invoices and overdue bills to unprepared tax documents for end of year closing.

If you want a business partner who understands your goals to increase your business without worrying about the books balancing, call Cashflow Bookkeeping and let us be part of your power team to help you increase profits and cashflow, while you focus on the business knowing that your books are being taken care of with excellence attention to detail and ready for end of year IRS tax compliance.

Our Purpose

Vision

We see a community of creative, successful business heroes, providing excellent service and care.

Mission

To train, support, and empower the local business hero to increase financial health and wellbeing professionally and personally, there is nothing more valuable than quality time spent with family and friends. 

Our Values are rooted in our ETHICS 

Excellence – Average is not good enough; true success deserves the best. 

Trust – My blessing is on those people who trust in me, who put their confidence in me (Jer. 17:7).

Honesty – A good name is to be chosen rather than great wealth (Prov. 22:1).

Integrity – Let Him weigh me with honest scales and discover my integrity (Job 31:6).

Client Care – we give compassion and respect to prioritize your business needs while building a supportive relationship. 

Service – It is in serving others that we all become stronger, better, and prosperous.

Recognized Excellence

We are a full-service bookkeeping firm with over 20 years of business administration experience.